tQel's experience in other European countries

At tQel, we have always worked to make the pets that use our products daily happy. Our catalog has been based on quality and comfort, and to achieve this, we have created designs adapted to small dog breeds such as Dachshunds, Yorkies, Terriers, Beagles, etc. The result has been excellent; over the years, we have made both owners and pets happy, and our catalog has grown to offer all kinds of accessories for daily use.

Thanks to the experience gained from working in our own country, we recently considered the possibility of taking the tQel brand beyond our borders. This was not an easy step, but we finally dared to take it, and today we know it has been one of the best decisions we have made at tQel.

Why We Decided to Export the tQel Brand

Quality products for dogs are beneficial for both pets and owners. Regardless of the pet's breed, a quality leash, a comfortable bed, or a durable raincoat are always necessary for a dog's well-being.

The success of our brand is precisely based on the quality of our products. That's why we thought many of our designs could also be used in other countries. The idea of expanding to other parts of the world began when we became convinced that our catalog could compete with any brand.

The Fear of Expanding a Business and the Feeling of Security

Starting a business is never easy, and once it's established, once your products are known and used, it's normal to take a moment to enjoy what you've achieved. At tQel, we decided to continue growing, and our idea was to do so beyond our borders, although at first, the idea scared us a bit.

Starting an adventure outside of Spain might seem difficult; however, we thought we had two factors in our favor. On the one hand, we offered a product used worldwide: accessories for dogs that adapt to small and medium breeds and can be used in every corner of the planet. On the other hand, we had created a differentiated brand based on design and quality materials.

The decision was finally to take the plunge, venture into other markets, and test our products in other countries.

A Difficult but Unforgettable Experience

The experience has been very positive. After many hours of work, we have managed to carve out a niche in markets outside of Spain, and we are proud to represent Spanish companies with our own designs; today, we can say that we have succeeded.

Currently, we are packing our bags to take our products to Germany, the birthplace of our beloved Dachshunds (Teckels, as they are known there), to participate in the Biennial International Fair Interzoo 2018, one of the most important animal trade shows in the world. It's a global showcase where we can display our products and see how well they are received by industry professionals. We know it's a great opportunity full of risk and also a brave step for a small company that wants to grow and have its brand valued outside of Spain.

In the future, we hope to go much further. We know it will require a lot of effort and work, but we want many more dogs around the world to know tQel and feel comfortable with our accessories.

If you want to know our entire product catalog in depth, visit our website: www.tqel.es and you will see all the essential accessories for your pet.

See you in the next post!

WOOF!!!